There’s barely a company today that does not see the significance of deploying retractable banner stands at tradeshows and exhibition as product marketing and promotion tools. The benefits of such banner stands are well known, including portability, convenience, and ability to draw attention. But a certain retractable banner stand style may only suit an exact advertising objective. So you have to choose a design that matches your business goals, and here are ways to do that:
Versatility of Construction
Pick a design with the versatility to fit your needs, whether during outdoor or indoor deployment. In case you’re displaying the banners outdoors, be sure to select something with the ability to withstand severe situations, for instance, an enduring scrim vinyl to guard against deterioration of the artwork quality due to sun rays, and the sturdiness to survive harsh winds, keeping upright regardless of the exposure.
Size is Important
Pick a retractable banner stand size on the basis of the purpose you’re buying it for. Normally, banner size ranges from a width of 10″ to 60″ and height of 7″ to 90″. Start by determining the size of your exhibition booth to work out banner size. As a rule of thumb, the right size of a retractable banner stand is conspicuous enough to attract customers without getting in their way. Should there be other marketing resources at your exhibition booth, see that their effect is maximum and not downplayed by extra large banners.
Any Likely Content Change for Your Retractable Banner Stand?
Assess any probability that the information and images on the banner will require changing. You may not have already addressed that consideration, yet the frequency with which you intend to use the same retractable banner stand for unique promotions does decide the type you should get. If you wish to utilize the same banner for the same role in its entire lifetime, for example displaying your company logo or advertising your main product, choose a banner construction with a fixed graphic cassette. In contrast, when your marketing banner is being used for a rotating product line, and you usually tweak your promotions, choose an interchangeable graphic cassette that provides the versatility to alter the display graphics as you deem fit.
Choose Appropriate Banner Quality
Different banners come in a wide spectrum of construction materials, amounting to quality variations. Consider buying budget banners if they’re for less frequent application throughout the year. Their quality may be relatively low, but they are great for use in a gentle environment outside. Banners of superior-quality are durable on frequent use, and they’ll also survive outdoor environmental hazards.
Choose the best retractable banner stands as they offer great marketing value, and they’re extremely versatile, portable, and easy to install.