Every marketing department is tasked with preparing or attending networking events as they reflect positively on the company’s image. The events are meant to bring potential customers together as well as interact with other business that they could find a great partnership with.
Most networking events include conferences, cocktails, and celebrations among others and they can be done monthly, quarterly or annually depending on the company.
The event can be held in the company venue if it has enough space for the guest and if not they may prefer renting out an event space. These networking events are usually a way of marketing the company, and it’s a worthwhile expense and the organizers ought to make sure that quality is considered.
The events are usually attended by various people who interact and could end up working together.
As people get to know each other and pitch about their businesses they end up interested in what others are doing. If you want to convert your conversation to real business it is essential to have quality business cards because they will help you out.
The business card should appear professional as it should have the company name and logo, your name and position as well as your contact information. It is recommended to call or email your network soon enough as you may have agreed because taking long to contact may make them not even remember you as they might be going to a number of events.
The marketing department usually organizes a number of promotional events, and they use their business cards to keep their customers contacts. After speaking to prospective customers, the sales reps usually hand out their business cards to the customers or vice versa so that they can follow up later on. Since not all clients have business cards it is important to have a book where they can scribble their information for you to follow up on them.
Once you have been given the card, you can search the internet for the company and what they deal in, and you can even visit their website and judge on the quality of their work.
During the networking event, you may not have all the time to explain about your business and business cards will bridge the gap between pitching about your work and setting up an appointment to learning more about the business. You should also be able to tell if someone is interested in your business or faking it before handing your card to them.
Once you have established interest in the people you are dealing with, you should also call them up professionally so that they can agree to meet you up.
Remember that you are dealing with very busy people so you should be patient with them and also identify those that have lost interest.